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© 2022 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved.
/ 06 Sep, 2022
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EXPERIENCE THE FUTURE OF WELLNESS WITH IFF AT FI ASIA

EXPERIENCE THE FUTURE OF WELLNESS WITH IFF AT FI ASIA

Health & wellness have gained prominence in months following the pandemic, influencing the consumer lifestyle and preferences. These trends have catalysed innovation in food & beverage industry as more and more people seek healthy and sustainable food products with good taste.
 
Decode the future of wellness, as IFF redefines health, sustainability and food-lifestyle; and all along pioneers the next-generation of innovation in taste and nutrition. We at IFF are your partners for essential solutions, co-creating ‘nourishing’ concepts by leveraging our responsible IFF PRODUCT DESIGN™ approach and TASTE DESIGN® technology.   Immerse yourself in an end-to-end food innovation experience at the IFF booth, where we bring three experiential zones for you to discover the latest concepts and trends in: ‘Omnipresent Health & Wellbeing’; ‘Newstalgic Expressions’ to showcase cultural anchors; and ‘Sensorial Explorations.’ Discover these uncommon shared experiences of health & wellness, cultural roots in the form of flavors and formats, and experiential delight with some mouth-watering and delightful food products.
Each zone has something unexpected and uncommon to offer in the form of appetizing concepts and cutting-edge technologies. Come taste these delicious products which will tingle your tastebuds leaving you wanting for more:
  • CHOC-OAT MİLK: High Protein Chocolate Flavored Milk with Oats
  • PLANT BASED BRAİSED MEAT: Tender chunks of meat alternatives
  • CAKESİCLES: A popsicle-shaped moist and tender cake with refreshing orange flavored chocolate coating
  • UPLIFT: Zero sugar functional water infused with botanical & fruits flavors
  • STEAMY OCEAN CRAB: Fresh flavorful crab to beat your snack cravings
IFF experts will also share consumer insights at the event, with special focus on ‘Citrus’, which is touted to remain king for flavor innovation. As more and more consumers are looking for healthy indulgence that also boosts their immune system, Citrus as a flavor ingredient will continue to impact the F&B market.  
 
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Session: Citrus : The Next Innovation Booster
Speaker: Greater Asia Category Marketing Lead – Beverages
Date: October 5, 2022
Time: 13: 45 – 14:15

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Session: Re-Master Citrus - A Fresh Take On Citrus
Speaker: Design Director- Beverages
Date: October 6, 2022
Time: 10:30 – 11:00

About IFF’s Nourish

At IFF, we’re united by a common goal: to apply science and creativity for a better world. Across our business divisions, we’re on a mission to Do More Good for our people, customers, and communities.
To us, “nourish” means “to feed with purpose” — and we’re here to redefine the industry by nourishing people, products, and our planet. Every day, our teams are boldly reimagining and pioneering the next generation of food and beverage experiences. We’re leveraging our industry-leading product portfolio, unmatched innovation capabilities, and customer-centric approach to become the partner for essential solutions. Let’s nourish the future, together.

© 2022 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved.

For more information please visit us:


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