According to Mordor Intelligence, the Asia Pacific Food Flavour Market is projected to reach 12.11 billion USD in 2025,
registering a CAGR of 3.5% during the forecast period 2020 - 2025.

With urbanisation, an expanding middle income group and the rise of tourism, hyperlocal flavours have started to expand. This indicates consumers’ increased knowledge of and demand for more exotic and authentic flavours beyond the standard mainstream options - Euromonitor International.

Fi Asia would like to present 4 of the hottest flavour trends to watch - Spicy Flavour, Flavour combinations, Flower power and Earth-inspired flavors. 

Spicy Flavour

According to Euromonitor International, the longevity of the spice challenge can be attributed to Asian cuisine that heavily relies on spices. The diversity between countries and even within each market has given rise to region-specific spices, particularly in archipelagic countries such as Indonesia. Consumer familiarity and ongoing discovery of different types of spices continues to boost the relevance of spice trends unlike an altogether new flavour.