26 April-31 October 2022
Food ingredients and Vitafoods Asia
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Recent News

07 Oct, 2022 /
What the cake! Meeting clean label needs by using proteins instead of traditional emulsifiers
Aerating emulsifiers for cakes have been used since the 1980s as active ingredients in p...
21 Sep, 2022 /
BASF South East Asia Pte. Ltd.
The bumpy road ahead for artificial food colors
Food colors create visual impact and have an influence in perceptions on taste and flavo...
06 Sep, 2022 /
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Health & wellness have gained prominence in months following the pandemic, influencing t...
10 May, 2022 /
ASEAN’s largest food and beverage ingredients event reunited – Online & In-Person
Fi Asia is returning for its 25th edition with ONE event in TWO convenient locations plu...
06 Apr, 2022 /
Molly Moss
Sustainability solutions: How the region’s food and nutrition industry is stepping up to the plate
Asia’s consumers are increasingly demanding sustainable and ethical food and nutriti...
Adele Lambert
/ 06 Apr, 2022
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Spotlight on Food and Beverage Flavours and Enhancers

According to Mordor Intelligence, the Asia Pacific Food Flavour Market is projected to reach 12.11 billion USD in 2025,
registering a CAGR of 3.5% during the forecast period 2020 - 2025.

With urbanisation, an expanding middle income group and the rise of tourism, hyperlocal flavours have started to expand. This indicates consumers’ increased knowledge of and demand for more exotic and authentic flavours beyond the standard mainstream options - Euromonitor International.

Fi Asia would like to present 4 of the hottest flavour trends to watch - Spicy Flavour, Flavour combinations, Flower power and Earth-inspired flavors. 

Spicy Flavour

According to Euromonitor International, the longevity of the spice challenge can be attributed to Asian cuisine that heavily relies on spices. The diversity between countries and even within each market has given rise to region-specific spices, particularly in archipelagic countries such as Indonesia. Consumer familiarity and ongoing discovery of different types of spices continues to boost the relevance of spice trends unlike an altogether new flavour.

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